James Sampson is known as a digital marketing guru that possess immense expertise when it comes to the industry that he dominated. He was once a former marketing director for a marketing consultancy that was focused on helping client firms expand astronomically in a short amount of time. 

He specializes in marketing automation, SEO (also known as search engine optimization), and paid search. He has worked with a diverse portfolio of clients across multiple industries. Some of these industries include marketing, health, mining, and manufacturing. We have an interview with James Sampson today that will help shed some light on his history and accomplishments over the years. 

What Was Your Favorite Subject to Study in School?

Mathematics was one of my favorite subjects in school. I had always felt a connection towards numbers and using them to solve various problems. Puzzles had always kept me busy and I felt compelled to solve them as much as I possibly could. I also had an affinity for computers. I loved the idea of working at a busy computer workstation each day and providing top results for whatever company would hire me. 

Tell Us About Your First Job

I was hired as a marketing intern and consultant as soon as I had graduated from college. This allowed me to gather tons of important information regarding the intricacies of marketing as a whole. I would offer marketing tips and advice to clients that were associated with me. The scope of my work included extensive research on various marketing trends that could be capitalized on. I admit that digital marketing is an incredibly important component to any marketer. It is important to stay ahead of the curve and educate yourself on the latest trends that marketers follow. You must remain competitive in your endeavors if you wish to succeed. 

How Do You Remain Motivated?

Many people look for motivation extrinsically. They seek other’s approval and find solace only in the good times. You must find value intrinsically if you wish to stay motivated. You must also enjoy the work that you do. You will not find your work to be taxed if it is something that you truly enjoy. Working with a team is another great way to motivate yourself. A team can bring a vision to life and leave you feeling incredibly fulfilled. Settings goals is another important key to remain motivated as well. I would oftentimes create sales targets to help keep me focused whenever there was a lot going on at once. 

What Was Your Most Productive Day at Work Ever?

While I have had many successful days in the industry, it is difficult to pinpoint an exact memory that stands out above them all. However, I am incredibly excited about new trends that hit the digital marketing industry recently. Viral marketing and mobile payments are some of my favorite trends that I hope to continue in the future. Viral marketing allows you to reach a wide variety of people utilizing a captivating piece of content. It is an incredibly effective way of marketing that can reach unknown audiences around the world. Technology has also allowed us to enhance the way that we make payments with our mobile devices. Several large retailers have embraced these trends and have used them to improve their checkout processes. 

How Has Local SEO Changed the Game?

It is incredible to witness the leaps and bounds that local SEO has provided for local businesses. Dr. Farrior in Tampa, Florida has risen to the top of the ladder when it comes to Google thanks to modern marketing. Whenever someone searches for “plastic surgery in Tampa“, his business appears at the top. This is a huge milestone for businesses like Dr. Farrior who has embraced technology and utilized it to put himself ahead. 

There are dozens of other businesses that have benefited from utilizing SEO to boost themselves ahead of the game. Imagine how easy it is to type “plastic surgery in Tampa” and see the results at the top of the ladder. Many businesses are too stubborn to adapt to utilizing digital marketing and will fall behind because of it. 

How Has Digital Marketing Changed Competition Between Companies?

The thing about our generation is that we are incredibly skeptical of brands that we do not initially trust. This means that companies have to dump millions into their marketing campaigns to create the perfect marketing tools. We have become skeptical of the sales pitch and avoid it at all costs. Companies have adapted to this by providing personal and to-the-point advertisements that can grab your attention within seconds. Most companies compete for the prime-time spot on your news feed. I would say that companies have become more competitive than they ever have before when it comes to grabbing your attention.