In a world where words take the backseat during introductions, first impressions do all the talking, the bond between customer and clothing is strictly physical, and Caitlin Craig Lawrence is redefining fashion and clothing as something much more than physical garments for the human body. She is redefining fashion as an expression of the soul and a means of connection.
Born in Japan to a family that was always on the move, her father’s job meant they were never in one place for too long, till finally her father retired and they settled in Kansas. Her sense of sojourn is reflected in her pieces through bold colors and striking fabric choices. Lawrence attended the Bauder College in Georgia after which she moved back to Kansas where she set up her business. A woman of few words, the designer is famous for her quiet demeanor and gentle manners in an industry synonymous with flagrant tempers. Caitlin Craig Lawrence is methodically changing our understanding of fashion and style.
Why did you choose to pursue a career in this field?
I was born in Japan as the youngest of four children, the age gap between my siblings and I was at least ten years making communication difficult; there were hardly any topics that brought us together.
My family moved around a lot so putting down roots anywhere was also tricky, my brothers wanted to be like my dad, my sister wanted to be like mom, everyone seemed to have their own thing. The only thing I had was time and a lot of it. So, I started exploring. I would rummage the entire house looking for something to do, that’s when I started reading my mom’s wedding magazines, studying every page religiously, analyzing the colors and the intricate cuts of all the pieces. That was the only thing that seemed to make me happy, and that’s where this journey began, from then till now, nothing makes me as happy and fulfilled as fashion.
How does your role positively impact others?
My dad retired, and my family settled in Kansas close to my godparents. Luckily for me, my godmother was a prolific seamstress. I invested a lot of my time in fashion magazines and designing, my head was always bursting with new ideas, and I would run to my godmother with them. I started spending a lot of time with her, and she taught me the mechanics of design. After graduation, I attended Bauder College before moving back to Kansas to start up my business. Her influence on me as a young child with a growing passion helped me forge my path, before college, she was my first instructor. My brand is focused on creating opportunities for people; the ones I work with directly and for customers. We are focused on creating pieces that provide a sense of fulfillment, you wear one of the pieces and you feel confident and in charge.
What are your hobbies?
I have been working on a new collection which has been taking a lot of my time, but whenever I am chanced, I like to spend some of my time with animals. I volunteer at animal shelters. Dogs are such incredible and thoughtful animals.
Can you tell us a little more about this collection?
If we asked three people to tell us a word that comes to mind when they see a plant, at least one person would say “green” or “life.” Plants are probably the most unassuming form of life, yet we acknowledge their existence. That’s what my collection is all about, two significant colors that represent crucial aspects of our existence. Yellow (Positivity) and green (Life). The collection is an ode to human existence and how seemingly insignificant items impact our lives.
Any other collections we should look forward to?
I am also working on a special project, a canine collection reflecting my love for dogs. I can’t wait to share that with the world. My brand is all about positivity, so I want that to be emphasized in all the collections we release.
Can you give our readers any advice on starting their own business?
Honestly, I don’t think I’m in a position to dish out advice just yet. I’m still very new in this industry, but a few things I’ve come to understand are that it’s essential to build a brand and a community. You can’t do everything, and you shouldn’t do everything. find your niche and build a community.
